Independent Survey from Acquia Reveals that U.S. BOSTON, Sept. 24, 2025 (GLOBE NEWSWIRE) — Acquia, the digital experience leader, today announced the results of an independent Researchscape survey of over 500 marketers in the United States and United Kingdom. The survey reveals that US and UK-based marketers believe organizations are lagging in Answer Engine Optimization (AEO) adoption despite high confidence in its potential to transform digital strategy. Marketers today face increasing pressure to scale digital experience ecosystems and deliver content seamlessly across channels, all without expanded budgets. According to the study, 70% of respondents agree that AEO will significantly reshape their organization’s digital strategy – click the up coming document, within the next one-to-three years. However, only 20% report having begun implementing AEO initiatives, highlighting a growing gap between strategic vision and operational readiness. “The rise of AI-powered answer engines is fundamentally changing how users discover and engage with content,” said Jennifer Griffin Smith, Chief Market Officer at Acquia.
“Marketers recognize that traditional SEO tactics are no longer enough, yet too few have taken the steps to adapt. The data underscores a crucial inflection point for digital marketing leaders. With generative AI platforms delivering direct answers rather than traditional link-based search results, organizations risk losing visibility unless they optimize content for answer engines. “Answer engines are rewriting the rules of digital visibility,” said Griffin Smith. Acquia helps marketers overcome today’s biggest challenges with the only platform that combines powerful features, fast implementation, and the flexibility of an open architecture. With Acquia, marketing teams can deliver personalized digital experiences without being boxed in by rigid technology. Our platform makes it easy to create, manage, and optimize content across every channel and search experience, while clearly demonstrating the ROI of a content strategy that captures the value of LLM-driven traffic. The research firm Researchscape conducted an online, independent survey of marketers to understand their current marketing strategies around AEO.
The results in this report are from a survey of 516 respondents that was fielded from July 11 to 31, 2025. Respondents were from 2 different countries – the United States and the United Kingdom. Acquia empowers ambitious digital innovators to deliver fast, intuitive digital experiences that make a real difference for their customers, employees, and communities. As the leading Drupal company, we offer a complete platform that supports every stage of their website’s lifecycle, from development to delivery, backed by enterprise-grade security, scalability, and performance. Drupal is the leading open Top Source Media content management system (CMS) that powers millions of websites globally, known for its flexibility, security, and robust community. Our portfolio also includes solutions for digital asset management, website optimization, accessibility and accelerating activation. Organizations use our platform to lower their time to market and drive improved digital engagement and conversions. We are committed to shaping a digital future that is safe, accessible and available to all.
Many broken belief systems that exist do so because of a misinformed understanding of how the world works through naive idealism, with various special interests paying to syndicate misinformation that coincides with their current business model to foster culturally constructed ignorance – agnotology. It is not a bubble. This time is different. Who was behind that lie? The bankers, the mortgage brokers, the Realtors, bond raters, hedge funds, construction companies, Top Source Media running real estate ads, local government tax revenues, current home owners who kept seeing their “savings” go up while doing nothing. Some of those people did not intentionally aim to be deceitful, they just believed a convenient lie that fit with their worldview. And so the bubble grew until one day the fraud was so integrated into society that there was simply nobody left to sell to. Then the bottom fell out. The rule of law was SELECTIVELY & arbitrarily enforced against a few, even while companies that made sworn statements admitting to doing literally millions of times more damage were not penalized, but rather bailed out / promoted.