When you think of a three-minute, hyper-competitive mobile game, deep storytelling and complex lore are usually the last things that come to mind.
Initially, the troops were just nameless, faceless units designed solely to serve a mechanical purpose on the board.
Telling Stories Without Words
Because there are no cutscenes or dialogue boxes during a ranked match, developers must rely on environmental storytelling.
A crashed airship in the background of a snowy mountain arena might precede the release of a new flying machine unit.
- Inspect the statues and architecture of the arenas.
- The ambient noise of a spooky arena adds massive atmosphere.
- You start with simple wooden clubs and end with magical electricity.
The Personalities of the Troops
The most effective way developers convey personality is through incredibly expressive, exaggerated character animations.
These personality quirks make players fall in love with specific cards, leading them to buy physical plushies and t-shirts.
| Lore Delivery | Implementation |
|---|---|
| Card Descriptions | The short paragraph of text visible when upgrading a card often contains jokes, puns, or vital lore about the character’s origin |
| In-Game Reactions | Provide a massive injection of personality, allowing players to express anger, joy, or confusion using the faces of their favorite troops |
Beyond the Game
By investing in lore and character design, developers transform a simple mobile app into a massive transmedia franchise.
The arena is much deeper than it appears.
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