With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.
This strategy is known as casino affiliate marketing, and it is the absolute backbone of the entire industry.
How the Affiliate System Operates
They create content, such as slot reviews or strategy guides, designed to attract potential gamblers to their website.
This performance-based marketing ensures the casino only pays when a new, depositing customer is actually acquired.
- Many of the largest gambling portals are simply massive affiliate sites
- Affiliates often negotiate exclusive welcome bonuses for their readers
- The tracking software uses cookies to ensure the affiliate gets credited
How Affiliates Get Paid
The most common and lucrative payment structure in the industry is the Revenue Share, or “RevShare” model.
As long as the referred player continues to gamble and lose at the casino, the affiliate continues to earn a percentage.
Cost Per Acquisition (CPA) Deals
The alternative to RevShare is the Cost Per Acquisition (CPA) payment model.
However, if that player goes on to lose $10,000 over the next year, the affiliate still only receives the initial $150.
| Structure | Long-Term Potential | Immediate Cash Flow |
|---|---|---|
| Hybrid (CPA + RevShare) | Excellent | Good |
| Pure RevShare | Massive | Very Poor |
It is a symbiotic relationship that has created countless millionaires on both sides of the digital equation.